Long-lasting vegan & cruelty-free hair color & hair care & free of harsh chemicals.
Made vegan & cruelty-free with love in Southern California, USA.
I'm loving these colors!
….longtime client now. I bought this color, Poseidon and purple rain and mixed them to give me the prettiest blurple color I’ve missed for so long. I previously used pravana violet but it stopped giving me the vibrancy I craved. So I decided to give AF a try and I’m in LOVE with the color my hair turned out. Used a little more purple rain than Poseidon, but not much more at all. It’s the perfect blurple color I’ve been missing! Thank you AF for giving me the vibrancy I missed so much!
Both feel super thick and nourishing and have made such a difference in my hair growth shine and texture. I am OBSESSED with the smell, can't wait til their is a hair perfume that's the same 💜
Smells amazing and makes my hair soft, lots of uses per canister. I use as a leave in conditioner too.
So vibrant 💕💕💕
Love this color mixed with Cosmic Sunshine and a bit of Purple Rain.
Was good no damage love this color
The colors we got worked great
This was the best bleach product kit that I have ever used. I would purchase from this vendor again I had a fabulous result with this bleach.
First time i used one once and it not ORANGE!!!!!! I love it
I decided to buy the shampoo and conditioner during the 20% off sale partially because my hair was in such terrible condition after two rounds of bleaching. I’ve been using other types of conditioner but after just two uses of the set, it’s already made a noticeable difference. I can actually run my hands through my hair without it getting stuck!! I initially purchased because I wanted to have hair care from AF, but it actually turned out to be a great purchase!!
My daughter and I are crazy about this product. A little spritz and your hair smells fantastic! I highly recommend.
it smelled nice and the color was so bright (i did not bleach my hair before and i have brown hair (look on the picture to see what kind of brown)
First time using this bleach and it was incredible. No harsh smell and it lifted the color quickly on my hair. Way better than the other types that have been used.
I add this to other arctic fox colors to darken them just a bit and it works great. Also used it by itself and it works just like it should has a blue/purple hue to it as is fades so pretty