Arctic Fox Hair Color
Download the AF APP!

Our Mission For A Colorful Life

About Arctic Fox

Arctic Fox was created in 2013 as the founders struggled to find a hair color brand that had everything they were looking for. Accepting the “norm” was not an option, so we set out to create the best semi-permanent hair dye out there.

Arctic Fox's research team dedicated two years of product research and development before building a beautiful line of prismatic shades, formulated with all-natural ingredients and zero harsh chemicals. Arctic Fox Hair Color is long-lasting direct dye that is DIY-friendly and conditioning with an infamous and delicious grape scent. Our highly-pigmented formula was created and designed to bleed less and prevent staining. All colors will fade, but not all fade equally. AF is formulated to fade within the original color spectrum, so as the color lightens, the shades will continue to be the gorgeous tones that you wanted. This also means that creating lighter tones and pastels with our diluter, Arctic Mist, is much easier and more accurate than ever before.

To this day, Arctic Fox is committed to only producing vegan and cruelty-free products and to making self-love, self-expression, and giving back to animals the forefront of our mission. The support from like-minded people all over the globe grew quickly and the Fox Fam was born.

With global support from the Fox Fam, Arctic Fox hair color expanded with new bold colors, accessories, and our very own plant-based hair lightening kit, Bleach, Please. In 2020, just as the world was shutting down we launched our hair care line to ensure our customers could safely dye, and care for their hair in the comfort of their own home.

We strive to make all products accessible and affordable by partnering with retailers such as Hot Topic, Sally Beauty, and Ulta Beauty, where the Fox Fam can find Arctic Fox hair colors, bleach, bowls, and brushes in-store and on their website!

About Foxology

As your go-to beauty BFF, we are always looking for new ways to provide the Fox Fam with opportunities for fearless self-expression. Enter FOXOLOGY. Foxology is an extension of Arctic Fox Hair Color consisting of new, exciting categories that will expand on our AF mission for you to live a colorful, carefree life. All Foxology products are vegan and cruelty-free.

Foxology Gel Nail Strips are finally here. Just like our hair color, our gel nail strips are DIY-friendly and available in a variety of colors and prints. Foxology Gel Nail strips use a multi-layer process featuring foil, glitter, and colors creating a custom, salon gel look that’s easy to achieve on your own, at home.

In Fall of 2022, our nail polish line dropped with colors that match our most popular hair dye colors. Foxology nail polishes are always vegan, cruelty-free, formulated with a 15-free formula, chip-resistant and quick drying.

Stay tuned for more updates and product releases from Foxology!

Our Mission For Compassionate Action

It is Arctic Fox’s mission to provide the world with a variety of high-quality hair color and care products that can be used as tools for self-expression. We believe that everyone has a unique voice and should have the opportunity to define who they are. Through open and engaged dialogue, we strive to create an accepting and supportive space for people to share their creative looks and inspire one another.

Arctic Fox will always be a catalyst for standing out, inclusivity, equality, and love. A paralleling component of our mission is to provide help for those without a voice: animals in need. Arctic Fox products are and always will be 100% vegan and cruelty-free. We actively assist in preventing cruelty towards animals and educating the public on how they can get involved.

In addition to making beloved beauty products, we donate 15% of our profits to prevent animal cruelty and promote animal welfare. The Arctic Fox team visits rescue organizations in person to contribute supplies and give love to the animals in rehabilitation. The Fox Fam’s purchases and loyalty have allowed Arctic Fox to support several different charities. Some of the past recipients of company donations include the following:

Read about the organizations we donate to here.