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    Arctic Fox Hair Color is long-lasting direct dye that is DIY-friendly and conditioning with a delicious grape scent. AF products are contrived of all-natural ingredients that contain no drying alcohols, PPDs, or harsh chemicals. After two years of dedicated research and development, a highly-pigmented color formula was created and designed to bleed and stain less. All colors will fade, but not all fade equally. AF is formulated to fade within the original color spectrum, so as the color lightens, the shades will continue to be the gorgeous tones that you wanted. This also means that creating lighter tones and pastels with our diluter, Arctic Mist, is much easier and more accurate than ever before. AF hair care products are also vegan and cruelty-free, as well as contain zero harsh chemicals and are made with your hair's health in mind. Read AF's full story here.


    100% Vegan!Cruelty Free!No harsh chemicals!Long Lasting!Conditioning!Made in California!



    It is Arctic Fox’s mission to provide the world with a variety of high-quality hair color and care products that can be used as tools for self-expression. AF believes everyone has a unique voice and should have the opportunity to define who they are. Through open and engaged dialogue, it strives to create an accepting and supportive space for people to share their creative looks and inspire one another. AF will always be a catalyst for standing out, inclusivity, equality, and love. A parallelling component of its mission is to provide help for those without a voice: animals in need. AF’s products are and always will be 100% vegan and cruelty-free. The company actively assists in preventing cruelty towards animals and educating the public on how they can get involved.





    In addition to making lush color and natural hair care products, we donate 15% of our profits to prevent animal cruelty. The AF team also visits rescue organizations in person to contribute supplies and give love to the animals in rehabilitation.Your purchases and loyalty support these domestic organizations:

    Read about the organizations we donate to here.
    Thank you for supporting us! Xoxo, AF