It smells just like the dye, the scent lasts literally all day too. It covers any smells left from blow drying and styling with heat too. I use it in conjunction with my normal oil protectant so I can’t tell any benefits from the perfume itself but just from the smell it’s 10/10.

Much of my hair is level 10 with highlights, but some parts are a bit darker. I used this with Purple Rain, Violet Dream & Girls Night to show up on the darker parts and stick to the stubborn gray. I like this better than diluting with conditioner because the consistency is the same as the colors and I feel like it leaves a shinier finish with a bit of sparkle. Love this product!

I completely adore this color! It was the first Fashion Color I used and how I got addicted to Arctic Fox! A gorgeous lavender on my lightest hair, a sparkly toner on the darker! I cannot get enough of this stunning color!

Really, really LOVE the conditioner! It smells delightful, not the same as the dye, but a kind of floral-incense yummy deliciousness! Great conditioner for my natural curls and color!

Lov it. Smells good and works good for hair

It’s goood. Just faded out so quickly. It could’ve also been my shampoo that got the color out. I love the smell too! It’s very nice. Would recommend!

This product was actually very good. Only thing was that it instructs to use the whole thing which I probably should have only used half or a fourth would’ve been good too. It foams up after a while so you need to keep stirring it every now and then. Another thing that I wish it had on the box is how to dispose of the kit afterwards. Like do you just run it down the drain or put it in the trash? Nobody knows but it’s ok. It’s good stuff and highly recommend!

Fabulous product!!!

Fantastic!! Thank!

I love this color! I used it in streaks on my head with about 8 other colors and I am absolutely in love with how it turned out. I also really appreciated that it was very much a different shade of blue from the Posiden color I also put in my hair and it contrasted nicely together instead of blending into one shade of blue

I love this color, I used this and about 8 other colors to do kind of a rainbow look in my hair and I am obsessed with how it turned out!!

This dye smells and performs great. i started with med/dark brown hair with golden blonde balyage and it is dimensional and amazing. Unless your hair is super dark this color will turn out great but it will not stay super dark it fades to a fuchsia color. i personally love it still. It looks different depending on the lighting you are in. Inside it is dark purple. In sunlight it is very bright fuchsia. Beware though that this is a semi perm color so it does fade fast. I personally mix in color with conditioner 1:2 and use that once a week to boost color

I ordered Phantom Green and Aquamarine. I combined the two and this was the the outcome!😍

Love that it covers my natural colour (level 7) and came out so bright at my ends ( level 9) mixed with a bit of violet dream 💕
Will forever be my go to brand!

Love the smell in my hair!
Purple with the grape scent , need I say more?!