Frose is a gorgeous color! My hair could’ve been more platinum first but I used my purple shampoo and wow! Honestly, if you’re looking for an awesome pastel pink, Frose is your color. I never wanted the smell to go away either, it smells sooooo good! My hair is so soft too. It feels like it’s in better shape than it was before I started with the Beach Please then the Frose. Go for it!!

Love how it turned out!

Unfortunately, the dye didn’t take even after following all directions.

I have medium dark brown hair. Adding a splash of color to it without bleaching is always a struggle, but this one (along with a dash of Virgin Pink) does a great job. It's not super vibrant - that's not what I was looking for. But - it's enough that people do a double-take, and say "Whoa - is that pink / purple in your hair? Nice!" It's just enough :)

Beautiful color and deposited well onto my unbleached hair

Used the bleach kit to lighten my fairly light brownish hair and used the virgin pink on top and it came out absolutely amazing! Definitely worth the money! Will be purchasing again in the future!

I love to change my hair color constantly and Arctic Fox is my fave. This color is so cool, so vibrants and sooooo easy to use. I LOVE IT. I've been using this exact color for over a year

Absolutely gorgeous! I love the color and it smelled good too!

very please with the product and the color is amazing! will order again!

The color turned out exactly as I'd hoped! I used it on freshly bleached hair for maximum results and I am so happy with it. It's holding strong even after several shampoos so I think it's going to last nicely, too.

I hope they never stop making this stuff!!!! I’m obsessed with the grape smell! Only wish it was a bit cheaper, the bottle is quite small.

I used this to darken another shade and it worked perfectly, the only thing i want to comment on is the smell. compared to all the other colors ive tried, this one smells quite bad. But nothing so bad that it will stop me from using it

At first I was not sure about the pink undertone that I could see, but when I fully saturated my hair it was this vibrant red that would definitely catch everyone’s attention🤍 I wish there was a true red tho without that pink pigment

If I could give this 10 stars I would. It made my hair soooooo soft. I love the scent. I expected it to be the signature grape scent but this smells wonderful. I am so glad I tried this hair masque. I would recommend it to anyone.

This orange is very bright. I haven't mixed it with any other colors because I feel it's perfect. I dye my extensions and happened to mix this set with a set I did in AFPoison and Wrath. Amazing. You can't see much in the pic with me wearing it, but the hanging set, you can see.