my hair went from a deep brown to auburn, and with the right conditioner, my hair is still very soft and healthy.

Arctic mist is the best for customising your shades. Much better than plan old conditioner.

First time using this colour and I love it. I mixed it with purple af and the result is amazing I love it so much.

I've tried so many hair colours in the past and arctic fox is without a doubt the best hair dye brand I've ever tried. Not only does it smell amazing. The color is vibrant and lasts for ages and fades nicely also. Purple AF is my fave shade. It was the first shade I tried when arctic fox first came about and was known as Purple Rain. I recommend arctic fox hair colors to all my friends.

Incredible colour, so so vibrant! Already purchased 2 more bottles, just a shame it fades quite quickly

Love love love this color! Looks good up or down!

I've always been a big fan of Phantom Green, but this was the first time using Iris Green. It worked well with cosmic sunshine and phantom in creating my current look. ^_^ Now I'm living my best lemon-lime life.

I think this is the first time I have ever INTENTIONALLY gone yellow ;) I used Cosmic Sunshine, Iris Green, and Phantom Green. I'm in love 💚💛💚🌞

Believe me when I say this miracle juice definitely covers the white! I turned 50 and decided I’m old enough. Thus the dye. I love this stuff and have used it to colour the white for 4 years. ❤️

Does the job in getting the right combination of colour. Very pleased with my product

Lovely colour, goes well with the blond highlights.

This was my second purchase from AF, and I love it even more than the Violet Dream. This is the perfect purple shade for me, exactly what I was looking for. It came out so good I went and ordered more almost immediately. The smell is also fantastic which is an added bonus. I think I'll be using this one for quite a while!

I absolutely love this shade. It's a gorgeous burgundy shade that fades into beautiful purple, pink, and blue.

It was so much fun dying her hair. The color is so beautiful, she’s feeling so confident!

This is my first time using this color from Arctic Fox but I've used other colors from them many times and always love the results! I picked up the sterling dye because my 13 yr old step son wanted silver hair and I knew that I could trust Arctic Fox from my younger years of dying my own hair a wide rainbow of colors. True to my expectations, this dye did not let me down! The color payoff was great and his hair is an even silver color. Will definitely get more!