DIY Formula
Hydrating + Deep Conditioning
Best Results With Pre-Lightened Hair
No Harsh Chemicals (Peroxide, Ammonia, PPD)
Always Do a Patch & Strand Test Before Coloring

We don't want to rain on anyone's parade, but Purple AF is one of our faves. Formally known as Purple AF, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively!

#AFProTip: Purple AF pairs well with tons of other AF shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo.

Don't know what level you are? Read all about it here.

Arctic Fox Hair Color is cruelty-free, semi-permanent hair dye that is made only from vegan ingredients.

Join the Fox Fam