I've tried so many hair colours in the past and arctic fox is without a doubt the best hair dye brand I've ever tried. Not only does it smell amazing. The color is vibrant and lasts for ages and fades nicely also. Purple AF is my fave shade. It was the first shade I tried when arctic fox first came about and was known as Purple Rain. I recommend arctic fox hair colors to all my friends.

Lovely colour, goes well with the blond highlights.

This was my second purchase from AF, and I love it even more than the Violet Dream. This is the perfect purple shade for me, exactly what I was looking for. It came out so good I went and ordered more almost immediately. The smell is also fantastic which is an added bonus. I think I'll be using this one for quite a while!

I had some pretty but plain natural blonde hair and I had been growing it out and stopped dyeing it for a while to try and have a healthy head of hair for once. But... alas... I got bored? So I mixed Purple AF with Periwinkle (because I loved the potential "glow" which is did show up!) and gave myself some fun back. Absolutely stunning, and I have been dyeing it for months this color. Im obsessed. My hair feels and smells great. The ONLY trouble is my pillowcase and neck when I sweat LOL but honestly, its worth it.

Love the colour, fades sooo nicely