I love AF, just wish they used jars not bottles. The color, however, is amazing!! Between AF and LT, I usually find or mix the colors I want. I'm 60, on a fixed, low income on disability, and wish I could purchase every color...I'd do effects and such as it grows out again, and put on social media. That's how much I love AF. I've bleached my hair to a 10 level..it only takes one bleaching on my natural hair color, to get it to white without yellow tones.