Arctic Fox Foxology
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    Customer Reviews

    Based on 459 reviews
    Pretty color

    It's a very pretty color, but for me it didn't turn out how I had expected. I had bleached hair and made sure I saturated everything in small sections, but for some reason the mid section of my hair didn't really grab it. The next day I used up the bottle (usually I don't need the whole bottle, I have thin, fine hair.) It is a beautiful color, truly. A little cooler than I expected, but that was just due to monitor colors. I'm not saying any of this is the products fault, I usually never have a problem w any AF products, just for some reason I guess my hair didn't want to be lavender, or maybe I forgot I had product in most likely 😢. It didn't turn out bad though, I'm happy with it. 💜 The pink you see in my ends is actually very very faded Purple AF, it made me look like a pretty orchid w girls night on top bleeding down into it.

    Girls night in pre bleached hair

    This shade was nice, I’m not sure if I missed some pieces or if it just didn’t take in those spots.

    Loving color

    I absolutely love this color! I smells so freaking good, goes on so smooth and it’s so easy to set. The color is so vibrant in in love 🥰

    Kind of pointless

    Used the full strength dye with no dilution. Got a decent color that faded completely out in 5 days flat. Did everything to prevent fading with no luck. At the price it's sold its not worth redoing my hair twice weekly with this. Switched to lunar tides. Better pigment, easier to spread, and so far 2 days in with zero fade out.

    MaryEllen Alexander
    Lavender for over a year

    I love adding these highlights to my hair. Hair must be quite light in order for this pastel to show, so I have my hair professionally lighten, then add the lavender myself. It lasts for about a week, through 3 shampoos after my exercise, and a swim in a chlorinated pool. I get lots of compliments.

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