It smells just like the dye, the scent lasts literally all day too. It covers any smells left from blow drying and styling with heat too. I use it in conjunction with my normal oil protectant so I can’t tell any benefits from the perfume itself but just from the smell it’s 10/10.

Love the smell in my hair!
Purple with the grape scent , need I say more?!

Smells like grape soda!
Stays in your hair all day!

I absolutely love the smell of AF dye, so this is perfect!!!!

I love this stuff! It smells delicious and the scent lasts a long time.