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    Customer Reviews

    Based on 1599 reviews
    85%
    (1363)
    8%
    (124)
    3%
    (51)
    2%
    (26)
    2%
    (35)
    j
    judith morrow
    I love this color!!

    First time user. Easy to follow directions. Will purchase again.

    V
    Varnam O.
    Made for Dark Hair - Put on Red

    Bought this because I wanted to get a fun color without bleaching my hair - which has previous been dyed with henna and my natural roots grown out.
    It worked fantastic, and of course stuck to my natural hair better than the henna'd bits because henna smooths the cuticles a bit. It started out dark intense purple and as it faded became bright. Its a weird that I like. Purple roots and orange ends.

    G
    Gillian Farinella

    highly recommend

    S
    Stacey H
    I’m in love

    This is the most epic& awesome purple I have ever seen!!!!!

    If you lighten your hair first that will really make the purple pop!

    I found that the Ion line from Sally Beauty works best for me to maintain my color. I do recommend like a few others have mentioned to wash/rinse in cool water. It does cut down on the color washing down the drain.

    Next, you ARE going to see purple run down the drain. That is just the trade off with fun hair colors. This stuff will also stain your tub/shower when you are rinsing after the application process. Again a trade off for beautiful purple hair. Nothing a little Soft Scrub or like product can’t handle. Go for it, it’s totally worth it!!

    R
    Ry Winters
    Purple AF 💜

    The title speaks for itself. This review comes at the cost of trying many different colors. I am new-ish to dying my hair. I have dyed my hair like 4-5 times. The first few times, I noticed that I had not evenly applied the color across my hair, Which caused me to look funny. However, I now know what to do. I am definitely not a purple guy, but this color suits me. I will happily go back to orange soonish. Absolutely 10/5 stars for me. I cannot say enough about the experiences I have had with AF. Thanks for all the amazing fun you have given me.

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