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    Customer Reviews

    Based on 1496 reviews
    85%
    (1267)
    8%
    (120)
    3%
    (49)
    2%
    (26)
    2%
    (34)
    L
    L.R.
    Love it!

    Love it, it lasts longer than some other colors and fades very nicely.

    C
    C.W.
    VIVID AF

    this is the most pigmented purple i have come across, although it did stain my bathtub - IT HAS BEEN 3 -4 WEEKS AND I HAVE NOT LOST ANY VIBRANCY! truly amazed this purple is a go...just bought 4 more bottles

    M
    M.
    Favorite purple ever.

    Smells amazing and conditions as it colors. It’s my favorite, most pigmented purple hair color ever.

    S
    S.V.
    Amazing!

    I absolutely love this color and this brand! All their colors are so vibrant!

    V
    V.P.
    Love It

    Love the color, love the smell. Hair feels so soft.

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