Was 2019 a big year or what?! We don’t know about you, Fox Fam, but we’ve been super busy this year, and it’s been one of our most successful ever! We’re taking a minute to look back on 2019 to share everything we’ve accomplished (with your help, of course!), and giving you a sneak peek into 2020 for a hint of what’s on the horizon!
What we did
New products, who dis? Several new AF products made their debut in 2019 - we started the year off strong with Ritual! Burgundy was one of our most highly requested colors ever - like, ever. Hot on her heels, the next color to launch was Blue Jean Baby! Navy blue is such a staple shade, so it only made sense to add this classic color to the AF lineup. Since these colors launched in the spring, they’ve been some of our most popular shades all year long!
Lastly, we ended 2019 with our most radical product launch yet - our Bleach, Please complete hair lightening kit! This launch marks the beginning of the expansion of the AF haircare line beyond just semi-permanent hair color, so it was truly a landmark occasion. Our first round of Bleach, Please preorders completely sold out in less than 24 hours - our Fox Fam was just as excited for this launch as we were! Didn’t get a chance to snag it while it was here? Keep an eye out for a full restock in early 2020!
We also launched our Fox Fam Rewards Program this year! Our loyalty program is just another way to say “thank you” to you, Fox Fam, since nothing we’ve done would be possible without your support. Did you know that all it takes to be part of our rewards program is to have an account with us? That’s right, nothing else needed - you’ll start accumulating points automatically once you create an account with us, and you can check out your point balance anywhere on our site from the loyalty widget on the lower right-hand corner of the screen. Since the program was launched in April, you’ve all earned a total of almost 6 million points! That’s a lot of rewards!
But we accomplished much more than product launches! Did you catch the article written about us by Raise Vegan back in July to highlight our Pride Pack bundle? Our small office hadn’t included a dedicated PR department until this year, and this article was one of the first our new PR team helped contribute to directly. Since then, we’ve also been featured in articles by Allure and Buzzfeed, and we’ve distributed our own press releases regarding new product launches and major AF events, too!
Events we attended
2019 was a year of stepping out amongst some inspiring people and making lasting connections for our team. In March, AF sponsored Animal Hope and Wellness’s Compassion Project Gala. We learned about all the incredible legislative work that the organization is doing to ban fur and animal testing, including the widely-publicized fur ban that occurred in Los Angeles earlier this year. Their cruelty-free efforts are supported by the Fox Fam every time you purchase our products. We couldn’t do it without you, so we thank you infinitely for your support!
AF stepped into the fashion realm in October when we attended Vegan Fashion Week in LA to feature our color line. Each booth and panelist was beyond educational, inspirational, and motivational. They blew us away with their unique fashion and new ways of thinking about veganism and sustainability, and inspired us to go through our own closets to see what we could implement in our own lives. Like pineapple leather?? How cool is that?!
A few weeks later, the AF team traveled to Las Vegas to showcase our current and upcoming products at the Sally Beauty Walk, and get to know the awesome people behind the counter. No, we didn’t gamble, but we sure had a blast sharing what we love to do with other talented beauty enthusiasts (ok, there might have been a little gambling). We love events like this because they help us connect with what people are excited about in-stores!