Long-lasting vegan & cruelty-free hair color & hair care & free of harsh chemicals.
Made vegan & cruelty-free with love in Southern California, USA.
Both feel super thick and nourishing and have made such a difference in my hair growth shine and texture. I am OBSESSED with the smell, can't wait til their is a hair perfume that's the same 💜
I love my hair it's periwinkle and poseidon mixed!
The color is vibrant, easy to apply and it lasts for a long time!
The best thing about this is you get a new shade with every shower. Absolutely love it.
I’ve done like every color in the book, except for green… and I wanted it to be a very specific like dark emerald green or forest green. I was kinda scared to commit, but now that I have the color, I want to keep it forever. I mixed mostly phantom green, aquamarine, and a bit of transylvania and got EXACTLY what I wanted. The color is so absolutely gorgeous and it’s a big hit among my friends as well because they also agree that this is the best hair color I’ve done. ***My hair was only bleached (level 10) at the tips and it holds really well to bleached hair***
I've been using this color off and on for several years now and it remains one of my favorites! I chose it for the first time I dyed my hair Suicide Squad style back in 2016 because I thought it sat nicely between Harley's comic look (red) and her movie look (pink), and I still stand by it. My only issue is just how quickly it washes out, but I've never used a red/pink dye that stuck for very long. The most recent use came out much more pink than it normally does which was a bit jarring since I prefer the color to start out as red and fade to pink, but that could likely be user error. And it wasn't disappointing enough to deter me from using or buying again!
This color is much more indigo than I expected. The first day or two it was black, but after one wash it faded enough that it wouldn't even be read as black from across the room. I was a tiny bit disappointed with this BUT the color that it faded to is so lovely that I can't stop looking at it so I would say it worked out! After that initial fade it stays very strong, as I think most blue-tinted colors do. It's been two weeks now and it doesn't look any different than it did after the second or third wash.
My daughter wanted to try this color on her dark blonde hair. The color turned out gorgeous and several washes later remains vibrant. Her hair is as shiny and healthy looking as it was before color.
Love this product. Smells so good and doesn’t damage your hair. Beautiful color.
Such a nice and pretty blue shade:))
Beautiful color and smell amazing!!
This color is gorgeous! It looks more on the red side, but still really close to magenta. I started off with naturally black hair which I bleached with Bleach Please! Can’t wait to keep using AF products. Loved the smell of the dye also!
It was my first time bleaching my hair ever and also doing it at home! After seeing so many you tube tutorials, I was like is my hair going to fall out ? So happy to report it didn’t! Great product and so simple to use!
2nd time I've ordered now, happy with colour, happy with delivery, looks cool
I love this colour I have been using it for 2yrs. Ya know your hair is fabulous when strangers stop and ask what colour it's is and if they take a photo 😊😊
Best Orange I've found