My boyfriend uses this on his virgin hair because of the moisturizing qualities. His hair has a slight body wave and curls at the end. This is the first shampoo/conditioner combo we have found that agrees with his hair and it's never looked better!
I love it because I dye my own hair and it needs a little extra help to repair damage. There is no build up.
I previously used Lush products and this is significantly more affordable.