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    Customer Reviews

    Based on 340 reviews
    76%
    (257)
    9%
    (32)
    5%
    (18)
    5%
    (18)
    4%
    (15)
    S
    Shaunna Farnicorn
    Amazing

    I love using the color and product won't use anything else

    R
    Rie Gonzalez
    Pretty Good

    Had a pleasant smell! The color deposited pretty well onto my medium brown hair. It didn't irritate my scalp at all, and I consider it to be on the more sensitive side. Hair felt soft and conditioned after application. The color did bleed a little (definitely manageable) after my hair got wet, but that is to be expected. Overall, I would purchase from AF again.

    M
    MELISSA MESSER
    ♥️♥️♥️

    absolutely adore this color! i usually use a combo of purple rain & violet dream, but decided to give ritual a try because i wanted something darker. such a good decision on my part! i’ve never gotten so many compliments about my hair before, and that’s thanks to this color! definitely would recommend tying out this color if you are looking for a pretty burgundy. mine is turning more purple as it fades, but i did put this color on top of my faded purple from the previous coloring. lasts pretty long too, i still have plenty of color even after 4 weeks! :)

    D
    Danica
    Amazing colour

    I really wanted a burgundy colour, but I was afraid Ritual would be too dark and purpleish. After mixing it with a bit of Wrath I found the perfect colour. I was suprised how rich the colour was on my dark blonde/brown hair. After colouring it my hair is super shiny and soft, the colour is still going strong and the smell is amazing.

    S
    Sheila Blankenship
    In Love

    I haven’t colored my hair in 13 years and this was my first time dipping my toe back into it. I wanted something that would be gentle on my hair and wasn’t permanent. To say that I am absolutely in love with it would be an understatement! The gorgeous color, the yummy grape scent, the softness of my hair after and the shine; 10 out of 10! Will definitely be purchasing again.

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