I've tried other brands, but Arctic Fox's Poison is my absolute favorite vibrant red. The consistency is really good too. It's not too thick or too watery so application is super fast and easy. Plus it smells amazing!

I’ve kept and used this dye for 5 years of my life. It is amazing, THE BEST!

MY Fav! The smell, the application and vibrant colours! Long time lover ❤️ Perfect for my long dreads
Wrath & Poison mixed

Amazing color

I have naturally ginger hair and used this dye on top of it without bleaching and the color still came out really vibrant and truly red. I've had it for a few weeks now and the color has barely faded, except for my roots (I think because that hair is the healthiest or maybe I didn't saturate it enough). It also didn't make a mess while applying and I barely had stains on my skin.