It is a very bright and vibrant colour. I have natural brown roots and bleached hair. It worked great on my bleached hair but on the roots it became a very dark red and made the roots more contrasted to the rest of the hair. My white hairs became a weird colour. I liked the smell, my husband didn’t. The orange is still very nice and bright on my bleached hair after about 10 washes. It washes out slowly. The roots lost their colour after 2 washes.

My mix with this is 8 parts yellow with 2 parts orange and 5 parts arctic mist and it turns into the prettiest golden ginger color. Still bold but also has a softness to it. It has been the most loved color so far. Arctic fox has been my go to color for years now above other brands it lasts and fades beautiful along the way.

I've already been using this colour in combination with cosmic yellow for a pretty orange colour. Very happy with the brightness and it takes a while to fade. Will definitely stick to these colours for a while longer

Bright color when used after bleach. Washed my hair 3 X now and still looks pretty good. Trick is not to shampoo. Use just conditioner and don't wash hair every day. It isnt meant to be vibrant forever.

Lifted my natural shade first using Bleach, Please & below are results after applying the color itself. ✨🧡🦊