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    Customer Reviews

    Based on 334 reviews
    75%
    (251)
    10%
    (32)
    5%
    (18)
    5%
    (18)
    4%
    (15)
    D
    D.G.
    Ritual

    Wonderful and rich.

    K
    K.
    Great results every time!

    I’ve used this dye many times now and regularly flip-flop between using Ritual, Transylvania, and Purple Rain, and without fail Ritual does a phenomenal job covering whatever faded, brassy color I had before. It smells great, it looks great, it lasts, and it helps prevent animal cruelty. What’s not to love?

    S
    S.H.
    My favorite dye

    I love this dye and would never use anything else. It smells amazing and makes my hair soft. I mix wrath and ritual to get my color and it is perfect for what I want.

    V
    V.K.
    Sad wash out

    I love the color and I felt great the first 4-5 days. Then as the color washed out.... well it washed out very very quickly and then my hair turned silver (only in the lengths, not the roots) and then green.
    I’m now “rocking” (it is not a color combination I like) pink roots and green ends. I’m not sure how it ended up like this. I bleached all of my hair prior to using the color, but somehow my roots are keeping the color better than the rest of my hair.

    S
    S.H.
    Great

    I have a darker brown hair and dyed this on top and it came out so good! I love this color. This is the second color I’ve used as I Also love blue Jean baby.

    Wow! Looks amazing in the sunlight

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