Dyed my hair with this twice, both times over hair bleached to a light blonde. In both cases it went from a dark purple to blue with one wash (eek), then a bright green within three washes (yikes). I’ve been dying my hair for years and have had no issues with purples from similar brands, will definitely not repurchase

I thought this was going to be a dark red with pink tones and it turned out as very distinctly pink. I like it, but it is much lighter and much pinker than I was expecting from the photos online.

this by far has been one of my favourite hair colours by far. it's so beautiful

i love this color! i mix it with a bit of virgin pink to give it more pink-y-ness, but it’s such a beautiful and saturated dark pink/red on its own!

I put this color over faded pink hair and it turned out beautiful. Definitely going to try to stick with this color and will buy again.