I was looking for a burgundy shade that would help hide the bright pink/purple fading from my hair and Ritual was exactly what I was looking for/pictured! My only complaint is that I didn't get it sooner and before my wedding this past Autumn because it would have been perfect with the colors of the changing leaves. I was surprised at how well the rest of my brown hair picked up the color and after 4 washes, it's still pretty vibrant. 13/10