When I learned that the dye could be used on unbleached hair I decided to try it, hoping not to radically change my hair colour but to complement my natural colour, which is something between auburn and chestnut.

Did it deliver!... The colour blended into my hair, bringing out the red and giving it a purplish undertone - it was exactly what I wanted.

The application is easy, the smell is fantastic, I add a bit of it to my conditioner whenever I wash my hair, so maintenance is a breeze as well.

All in all this is a joy tu use and I definitely recommend it!

The color is pretty but not the color of the bottle. My hair was half black half faded red. So ritual just made the red a deeper red.

Here in Queensland Australia, we have rugby league. Every year the Queensland team play the New South Wales team in a 3 game series called State of Origin. Qld is maroon and NSW is blue. So the Ritual hair dye is absolutely perfect for this time of the year and arrived in time. Happy 😃 Go Queensland 🏉🏉🏉

I love using the color and product won't use anything else

Had a pleasant smell! The color deposited pretty well onto my medium brown hair. It didn't irritate my scalp at all, and I consider it to be on the more sensitive side. Hair felt soft and conditioned after application. The color did bleed a little (definitely manageable) after my hair got wet, but that is to be expected. Overall, I would purchase from AF again.