my hair went from a deep brown to auburn, and with the right conditioner, my hair is still very soft and healthy.

Okay so this bleach lifted up to light blonde with some silver. My hair has already been bleached and this didn’t do much damage! The ONLY problem was the smell! I know bleach is strong but was super strong and my eyes were watering and my nose felt like it got burned from inhaling. Lifted blue pretty well. Will definitely get again but will probably apply a different way

I was hoping it would be as good as everyone was saying but it was not. The texture was weird like super dry. Then when I rinsed it out, it left a weird greasy residue in my hair that would not come out. Now it seems my hair is shedding more than normal. Super disappointed.

I admit is the very first time I use your bleach and I like the way it works the smell is not too strong and didn't damage my hair. My hair after using it feels good. I really like it. My hair was medium brown with parts of red in a very bad condition I have to admit. And this bleach works perfectly on it.

Loved the Bleach Please mix better than powder mixes I've used in the past. You do need to mix it for a bit to get it smooth. My only complaint was it took a lot of hand/grip strength to get the creme bleach out of the container. But once it was out and mixed it was fantastic! One bleach round on virgin dark brown hair when to a nice level 6/7 blonde without a lot of orange. No foils just a shower cap for incubation. Took about 15 minutes or so to apply it. Kept on about 25 minutes after last bleach put on.