love the bleach, i normally have to use more then one container of bleach but this one gives you a lot more bleach then ones i used before. would recommend

I will never use any other bleach. This bleach lifts so well, is cruelty free and doesn’t dry my hair out. Love this company and it’s products.

It’s a great product. It lightened my hair a lot when I first used it. I’m going to wait until most of my color fades before using it again to get a light color.

I love this bleach used it twice didn’t damage my hair. Would definitely recommend this bleach.

Bleach, Please is so amazing! My hair is a very darkly-pigmented brown that I wasn’t sure would bleach well or to the shade that I wanted it. But oh my! It worked! I was able to achieve the color that I wanted. And guess what?! My hair actually felt healthier after using Bleach, Please than it did previous to my use!

My only complaint is that it can burn the scalp, but that wouldn’t have happened if I hadn’t applied so close to my scalp, which the Bleach, Please instructions instructed not to do.