This is perfect for newbies or doing easy-level bleaching. I've used Arctic Fox both times I've bleached my hair: the first time was just for the ends of my hair during 2020. The second was to bleach all of my hair down to the roots.
My hair is naturally about a lvl 4 dark brown, medium-to-long length (mid-back), straight, and kind of in-between thick and thin. I ended up needing about 2 boxes of Bleach, Please to lift to a level 8-9 blonde. The first round lifted to about a 7, but I needed it as close to a 8-9 as possible for the color I was using so I needed a second round. Both times, it didn't burn anymore than I expected it to. I monitored the time the bleach was on my head each round and I didn't lose any hair or have it disintegrate. My hair did feel a little brittle immediately after each round of bleach, but that's expected. After a couple days of conditioners and hair masks, it didn't feel "dead" or "fried" anymore than I should have. From what I can tell, if you follow the instructions and just do everything the RIGHT way, you won't have an issue.
I did have trouble really getting the product out of my hair. It felt like it had a film or greasy layer, even after rinsing multiple times. The second time seemed worse than the first round. I let it rest in braids for a day or two and it was fine after that. It didn't seem like it kept bleaching or anything, so I assumed it was normal?
I loved that it was an entire kit that came with most of the things I needed: bleach, developer, 1 set of gloves, and clear instructions. I ordered a brush and bowl set from AF as well. I didn't want to feel overwhelmed trying to buy all the "right" things at a beauty store, so this kit was super appealing. It also fit perfectly into my budget, and I found it at Ulta for the same price when I needed a second box.