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    5 cruelty-free, sulfate-free shampoos


    Hey Foxes!! For those of you who are wondering why sulfate shampoos are not the best for your hair, you might want to check this out!

    First off what are sulfates? Sulfates are basically detergent agents that remove dirt and oils. Sulphates can be found in common personal care products, such as, toothpaste and soaps. They are usually listed as sodium laurel sulfate (SLS) or sodium laureate sulfate (SLES). 

    Sulfates in shampoo are used to remove the dirt and oils from the hair and scalp, and which sounds great, but those natural oils are actually good for the hair! Sulphate shampoos remove those natural oils from your hair, which drys it out.  This weakens the hair follicle which in turn, can cause brittleness and breakage.

     No one wants that, but to top it all off, sulphate shampoos will strip your hair color! 

    Here is a list of 5  sulphate free shampoos that are cruelty free as well!


    Nexxus Color Assure - $13.99 at Target


    Yes to Blueberries Healthy Hair Repair $9.99 at Target


    John Masters Organics 8oz $20 at


    Giovanni Ultra Moist Shampoo $8.99 at


    Raw Shea Butter Moisture Retention Shampoo $6.99 at

    Arctic Fox Rainbow Hair Tutorial

    Arctic Fox Founders Kristen Leanne and Ryan Morgan getting creative with this tutorial and color removal demo.  

    Colors Used:

    Color 1 - Purple Rain
    Color 2 - Wrath and Virgin Pink
    Color 3 - Neon Moon and Cosmic Sunshine
    Color 4 - Virgin Pink
    Color 5 - Aquamarine and Poseidon
    Color 6 - Neon Moon and Aquamarine

    Pravana 000 lightner + 20 vol + Olaplex (for color removal)
    Bleach + 40 vol + olaplex (for lightening roots and sides)

    Keep up with Kristen and Ryan on YouTube:

    picturesque pink hair from @MirellaBelle

    A lovely magenta diy haircolor by @mirellabellebeauty.

    Remember to subscribe to our Youtube channel for more how-to's, tutorials, and fun hair coloring videos submitted by all the wonderful mermaids and unicorns in our fox fam!

    Have you made a hair coloring video? Send the link to us at for a chance to be featured on the Arctic Fox Hair Color channel. 

    Colors used: Violet Dream and Virgin Pink
    You can find Mirella here:
    Instagram: @MirellaBelle
    Twitter: @MirellaBelle
    Youtube: mirellabellebeauty
    Snapchat: Mirella.Bernal