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    AF Blog

    Jordan Alexander of Olaplex | #AFPro

    Jordan Alexander @jordanstylist, Director of Special Projects¬†for Olaplex, gives us the low down on what he does, what his future holds and how much of a ūü§ď he really is. Read on!


    What does a typical day look like for you?

    As Director of Special Projects for Olaplex, I’m primarily involved in both domestic and international education. These days, I’m on the road a majority of the time.

    At home, I handle the business end of Olaplex helping with furthering education, social media and outreach. I still do hair on a regular basis in-between travel as I am extremely passionate about what I do. I prefer to primarily work with direct dyes and pursue clients / models that give me creative freedom.


    How did you get into the beauty industry?

    My entire family consisted of hairdressers. I was originally political science / pre-law at University of Georgia. I realized I did not want to spend my entire life behind a desk and felt hair was the perfect opportunity to be both creative and set my own schedule. At the end of the day, it’s about making people feel good and bringing a smile to their face.


    What do you derive inspiration from?

    I draw inspiration from everything around me especially when traveling outside the U.S. Being given the opportunity to experience different cultures from India, Australia, U.K., Sweden and many other places, it changes your perspective. Hairdressing as an art form differs depending on where you are at and it’s nice to bring some of that back to my normal day to day life. My mentor, Tracey Cunningham, is also a huge inspiration. Working with her, I learned that you never give up and never say no. Always give 100% and work hard.


    One random fact most people don't know about you:

    I was really into Magic: The Gathering and Everquest as a kid. #nerdlife



    What could we find you doing when you aren't working?

    Hanging out with my girlfriend and cats. We have 4 Sphinx right now. Rick Ross, Mac Dre, Gucci Mane and Biggie Smalls. Beyond that, rock climbing! It’s a great way to relieve stress and it always feels great when you climb a route you couldn’t do the week before.


    What's next for you?

    Continuing to travel and working with Olaplex. We have some innovations coming out in the next few months including the re-invention of the texture industry. I will continue to work to change our industry and bring happiness to others in all aspects of life!





    5 cruelty-free, sulfate-free shampoos


    Hey Foxes!! For those of you who are wondering why sulfate shampoos are not the best for your hair, you might want to check this out!

    First off what are sulfates? Sulfates are basically detergent agents that remove dirt and oils. Sulphates can be found in common personal care products, such as, toothpaste and soaps. They are usually listed as sodium laurel sulfate (SLS) or sodium laureate sulfate (SLES). 

    Sulfates in shampoo are used to remove the dirt and oils from the hair and scalp, and which sounds great, but those natural oils are actually good for the hair! Sulphate shampoos remove those natural oils from your hair, which drys it out.  This weakens the hair follicle which in turn, can cause brittleness and breakage.

     No one wants that, but to top it all off, sulphate shampoos will strip your hair color! 

    Here is a list of 5  sulphate free shampoos that are cruelty free as well!


    Nexxus Color Assure - $13.99 at Target


    Yes to Blueberries Healthy Hair Repair $9.99 at Target


    John Masters Organics 8oz $20 at


    Giovanni Ultra Moist Shampoo $8.99 at


    Raw Shea Butter Moisture Retention Shampoo $6.99 at

    Arctic Fox Rainbow Hair Tutorial

    Arctic Fox Founders Kristen Leanne and Ryan Morgan getting creative with this tutorial and color removal demo.  

    Colors Used:

    Color 1 - Purple Rain
    Color 2 - Wrath and Virgin Pink
    Color 3 - Neon Moon and Cosmic Sunshine
    Color 4 - Virgin Pink
    Color 5 - Aquamarine and Poseidon
    Color 6 - Neon Moon and Aquamarine

    Pravana 000 lightner + 20 vol + Olaplex (for color removal)
    Bleach + 40 vol + olaplex (for lightening roots and sides)

    Keep up with Kristen and Ryan on YouTube:

    picturesque pink hair from @MirellaBelle

    A lovely magenta diy haircolor by @mirellabellebeauty.

    Remember to subscribe to our Youtube channel for more how-to's, tutorials, and fun hair coloring videos submitted by all the wonderful mermaids and unicorns in our fox fam!

    Have you made a hair coloring video? Send the link to us at for a chance to be featured on the Arctic Fox Hair Color channel. 

    Colors used: Violet Dream and Virgin Pink
    You can find Mirella here:
    Instagram: @MirellaBelle
    Twitter: @MirellaBelle
    Youtube: mirellabellebeauty
    Snapchat: Mirella.Bernal