Long-lasting, Vegan & Cruelty-Free hair color & hair care
Free of harsh chemicals
Made with love in USA
I did one side Transylvania and the other side Purple AF mixed with Violet Dream
The black came out perfect and even and I didn't need to mix it with any other colors
Omg this hair color is my current obsession! I put it over a mix of cosmic sun & sunset orange that I currently had on my hair and I am going to just keep adding in more poison it is beautiful!!
I am not big on bleaching my hair to be honest it terrifies me, but I feel comfortable using AF bleach! I don’t use it too often but this is the only one that I will use!!
I’ve been using different brands of purple for years and was really sick of the pink tones. I always wanted a true Cadbury’s purple and Purple AF sure is it. It is stunning and will be the brand I stick with now. I’m so in love with it!
Wrath: I wasn’t expecting it to be so pink- its almost magenta. (I was expecting red) but it looks great! 9 days in and the colour is still really vibrant.
Such a beautiful red with a pink undertone. Even when it fades it’s such a gorgeous colour and you don’t feel like you need to rush to touch it up. I always get loads of compliments on my hair.
I loved this color when I had it. Didn't have to bleach first, just put it on my light brown hair and it was very pigmented and lasted months before needing redone.
I really like this product. Making ingredients my ends not be frizzy anymore.
I really like this shampoo and conditioner. It's helping my damaged hair and making it sorted again.
Love, love, LOVE this color! I have been wanting to color my hair for so long and I remembered seeing this brand. Best
hair coloring brand in my opinion. Also the color takes so well. I will definitely be purchasing again!
It's all about bleaching. You do need to bleach your hair very well otherwise the color won't take on you. I'm living my cotton candy fantasy even though I did it in a rush that's why I need to cover some blond spots to get the color evenly
So used it to replace using a different neon green and so far I love. It. I don't wash in super cold water and it's held up nicely. So far. My other color which isn't a AF didn't go as well. But very happy with it
They’re absolutely beautiful colors!
I thought I wouldn’t be able to pull off the bright colors but I get so many complements!
Neverland with neon moon and phantom green. First time blending 3 shades together and I’m in love. Colors are always vibrant and the fade always looks cool too
It gave me the lime green that I wanted. Here’s what I will say though I had to leave it on for like an hour to get to be the green I wanted.