I am so impressed! Previously, my hair was a faded dark pink. I had bleached it once, but I was still worried about how it was gonna turn out. Because of how light the color is, I was expecting to have to leave the dye in for over an hour, and maybe have to dye it twice. I dyed it first thinking it would just get rid of the pink tones left over, but wow! I had it in for 40 minutes and it is insanely vivid. The picture does not do it justice either. Safe to say, I am beyond satisfied!