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    Customer Reviews

    Based on 942 reviews
    73%
    (685)
    15%
    (139)
    5%
    (44)
    3%
    (27)
    5%
    (47)
    C
    C.
    I love it!

    I really like this bleach. I have bleached my hair multiple times but not in a couple of years. The smell is so much more bearable and being bale to brush it on instead of bottle it made it much easier to keep it off my scalp longer. Still has the burn on your scalp but it is much more bearable then previous bleaches I've used

    B
    B.W.
    Best First Experience EVER

    After years of working in the beauty industry I should have known better than to do my own hair... However, after consulting with my regular stylist I was able to feel confident enough to go ahead and try to bleach the underneath of my hair to do a fun pop of color. I did some research and saw that Arctic Fox was highly recommended not only for their amazing colors but for their bleach kit, as well. Bleach, Please was absolutely perfect! The kit was simple to use, the bleach had amazing consistency and for someone with extremely sensitive skin, I had relatively no irritation to it at all. I did my bleach on a 3-day dirty head of hair. Naturally, I have black hair with red tone that is also natural, in certain light it even looks brown. In the past, this has made my hair very difficult to lift to anything but deep orange and I was terrified of doing damage by over processing. I did my first bleaching session to lift it to a slightly uneven (application was spotty, my fault) orange caramel color and 2.5 weeks later I used the rest of the bleach to do a second session to get to a buttery blonde. I skipped out on toner this time but I still got an amazingly vibrant color! Even though I did two bleach sessions within a month, my hair still looked and felt beautiful, my curl pattern has not even been disrupted. I followed their recommendations and did several hair masks in between my sessions and my hair is still very healthy. I will definitely be investing in the kit again!

    A
    A.H.
    made my hair feel very

    made my hair feel very soft and healthy compared to other bleaches!

    A
    A.C.
    And not a regret was had....

    I absolutely love this bleach so much, I am officially only using this one forever. The only advice I would give is wash, wash, wash your hair. Not because of bleach left behind, but because of the excellent oils that keep your hair healthy. Like most oils of this nature, they can leave a slight film. But it leaves your hair soft af.

    A
    A.K.
    Love

    I only use AF now so when they came out with a bleach I was so excited. The bleach actually works w ll with my dark hair. I had orange still and slight green this last bleach and it still turned out great.

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