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    Customer Reviews

    Based on 1080 reviews
    74%
    (801)
    14%
    (149)
    5%
    (51)
    3%
    (29)
    5%
    (50)
    S
    Sara
    Best ever

    Will only use bleach please from now on. I thought I had enough for one last bleach and didn't had to use other brand. My hair was so fried after. Never happens with bleach please.

    A
    Ashley Gonzalez
    LOVED IT!

    Got my hair SUPER blonde with only two bleachings and my hair didn’t break or anything!

    E
    Elaine McLaughlin
    Great for pre color lightening

    I only used on the under layers, worked quickly and effectively. Provided beautiful base for my other purchases.

    C
    Crystal Gifford
    Worked great

    Used it three times now and every time it looks great.

    J
    JESSICA LYONS
    Best Bleach Ever

    I’m and avid bleach user and this is hands down the best yet. It took less time to get my hair the color I needed and no dry straw feeling after

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