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    Arctic Fox Hair Color was founded in 2014 by beauty guru, influencer and animal lover Kristen Leanne and partner Ryan Morgan. Kristen has had a long love affair with bright, vivid hair colors. But like many, she struggled with the shortcomings of available brands. After bonding with her partners over a shared passion for color, self-expression, red wine and—of course—animals, they set out to create the best semi-permanent colors available today.

    Kristen and her team dedicated two years of research and development before building a beautiful line of prismatic shades that is formulated with all-natural ingredients and zero harsh chemicals. They committed to only producing vegan and cruelty-free products, and to make self-love, self-expression and giving back to animals the forefront of their mission. The support from like-minded people all over the globe grew and grew. Before Kristen knew it, the Fox Fam was born.

    With the Fox Fam’s voice in mind, the AF color line steadily grew with new bold colors and bowls and brushes to assist in customization. In 2019, AF released the long awaited Bleach, Please, the ultimate plant-based hair lightening kit packed with nourishing ingredients to help avoid unnecessary damage. Shortly after in 2020, they launched a dry shampoo line featuring Road Trip and the Vacay. the volumizing dry shampoo. Expanding into the hair care realm, next we introduced Pool Party, a super hydrating, foaming hair mask. We strive to make all products accessible and affordable.

    Our retail partners include Hot Topic, Sally Beauty, and Ulta Beauty, where users can grab hair colors, bleach, bowls, and brushes in-store and on their website! With the growth of the audience came the growth of a collaborative, hardworking, and dedicated team. While we are still a small business, the team continues to conquer goals and maintain a space for incredible engagement with the Fox Fam. 

    We regularly donates 15% of profits to charities that help prevent animal cruelty. In 2020, we expanded efforts to aid animals all over the world by donating 25%, and even 100% from weeks of online sales to different non-profit organizations. The AF Team visits organizations in person as well to contribute supplies, time and give love to the animals in rehabilitation. 

    Arctic Fox is built from a supportive team, mindfulness, creative self-expression and acceptance. 

    Thank you for your continued love and support!


    Kristen petting a brown horse.
    Kristen Leanne visiting Viva Global Rescue after going in on a brand new trailer with Arctic Fox
    to help with Viva's rescue efforts for fire season. Isn't Lakota cute?

    Below is the horse trailer we went in on with Kristen to purchase for Viva Global Rescue to help with fire season and all their amazing rescue efforts.

    A photo of Kristen, Maya, and Kalli posing in front of a horse trailer A letter dated June 20th 2020 from Maya Benperlas, thanking Arctic Fox for the horse trailer