I am so pleased with this product! It's my first time shopping with Arctic Fox, and I didn't know what to expect. The color was easy to apply, and it was thick enough that it didn't drip. I put plastic wrap over it, and that worked fine to keep it protected. I left it on for 2 hours, using a blow dryer (without the plastic wrap) for the last 15 minutes. I colored just one section of my hair, most of which had been previously bleached and colored blue & teal, which had faded almost completely. On the bleached areas I got a super vibrant teal. On my natural hair (light brown) I got a darker, more subtle teal that leans a little green. I love how it turned out! I'll definitely be ordering more colors!