I love this color. It melts so well. I dye extensions and I've done some with Poison and Virgin Pink, amazing. I wish I had some pics to post, but I will most likely have some soon.

So many compliments since going purple. My hair is a medium brown with tons of gray. This color looks fantastic. Grays are almost a neon purple and the brown is a nice shade that almost looks like a tint rather than a dye. I love Arctic Fox.

I love it and the color is amazing

I bought this to go over a fuschia my stylist did and honestly this color is more beautiful and richer! I am so happy with it. Also, I have thick and medium-long hair so I ordered multiple bottles, but it only took one to totally cover my hair. Huge fan now!

This is the second time I have used this colour and still absolutely love it turned out as perfect as I could've asked for and lasts a long time before it starts washing out