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    Customer Reviews

    Based on 759 reviews
    69%
    (527)
    14%
    (103)
    7%
    (54)
    5%
    (40)
    5%
    (35)
    e
    edie
    my go to color for almost a year!!

    I love how vibrant it is-i mix it with a tiny bit of purple af and it's so shiny and bright! I get so many compliments!

    I
    Izzie
    Amazing color + quality

    Freshly dyed it looks just like a dreamy mermaid blue color. It felt amazing to the touch even though I had just bleached my hair twice. Second picture 3 weeks later, still really blue, fading out beautifully. I love this color, Iā€™m glad I bought two bottles. Will definitely be ordering again, highly recommend.

    Gorgeous mermaid color on you!!

    N
    Natalia Fomentsova
    Great

    Mixed with phantom green.

    S
    Selena Perez
    Love it

    I love this color! I used this on one side and virgin pink on the other! Absolutely love it!

    M
    Mak Gadberry
    Amazing Color

    I highly recommend this color, it came out so pretty!

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