It's very pretty and vibrant

I bought it for covering my terribly uneven hair and it came out great! It smells like grapes and I love that. It is really pretty and bright. 10/10 would recommend!

I mixed sunset orange with sunshine yellow to make the perfect orange for my hair and I love the color. The dye smells like grape which made a very pleasant experience, no harsh chemical scent. Plus so far it's lasted far longer than the color that was used by my local hair salon. Really affordable for the amazing results. Gonna stick with Arctic Fox 🧡

I love this product! It even shows up on my rather dark (brown) hair and when you're out in the sun? Even better! Once the light hits it, it's super intense and good looking. Easy to use, smells great, doesn't damage your hair. Can highly recommend it!

The orange worked perfectly for what I had in mind and it blended so well with the yellow they have, I like the deeper colour it has to it as well.