Sooooo….I was skeptical. I’ve been bleaching my hair for about three years. My natural hair is a very dark brown/black. I was so sick of paying $300+ at a high end salon for my hair. The blonde upkeep is a financial nightmare sometimes. I didn’t want to go to a salon to get my hair dyed black because those women can be rude and judgmental when you want to go to black hair. I came across this online and on TikTok and bought it in store at Ulta. The results are incredible. It was super easy to use, it is messy, I expected this of course. I’m super happy with the results. Everyone asked where I got it done! Best product ever I love it soooo much!