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    Customer Reviews

    Based on 381 reviews
    82%
    (313)
    8%
    (31)
    6%
    (22)
    1%
    (4)
    3%
    (11)
    J
    Jay Harper
    Amazing colour while it lasted!!

    When I first put the colour on it was a luscious Red colour and was noticed by loads of people!
    Result I thoughf. BUT, after 2 weeks and 2 washes the colour started to fade and it has gone back to a browny colour. So im quite gutted actually....

    M
    Madi Arielle
    LITERALLY THE BEST

    I love this color!!! I literally won’t use any other brand for hair dye or hair products in general. AF is the best hair dye brand!! And the color is BEAUTIFUL!!!!❤️❤️❤️❤️

    this color looks bomb on you!

    J
    Jaimie Heckman
    Arctic Fox Poison Red

    absolutely love this color!! It's a super vibrant red! I've used Poison before and came back to it recently; along with Purple AF -formally Purple rain.
    If you're looking for a red, look no farther!

    R
    Renee Mac
    Awesome

    I've had red hair for 6 years now and loving it

    e
    emily reed
    Best red dye i’ve ever used!

    super vibrant and exactly the colour i was looking for, didnt damage my hair at all and was easy enough to get out when i wanted to change hair colours again :)

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