Well I love the bleach ! But I was trying to lighting my hair more to take color better ! I only had some roots ya I started at the roots because my hair was light enough to take color my roots didn't turn Platinum white ,I naturally have light brownish blond hair

I basically can't use any other bleach or bleach kits anymore, because this one is a game changer. Not once have I had any problems with breakage or dry, unhealthy hair afterwards. The color comes out so even every single time, which is genuinely impressive because I'm a very lazy hair colorer and generally give up on the brushes after about 5 minutes in favor of my hands. But it covers everything, leaves a very even, light blonde tone with very little yellow, and somehow leaves my hair feeling just as healthy as it was before use. Pretty sure this is witchcraft but I'm certainly not complaining lol. 11/10, cannot stop recommending this to people.

Didn't leave my hair feeling burned and bleached. Made it lighter, softer and healthy. Not what you expected from bleach. Was able to do my roots and retouch the base up without doing a full head recolor.

I was worried it wouldn’t lift my hair because it was so dark. I was really impressed how blonde my hair came out

I love this bleach ! Doesn’t shed my hair after I brush it out never changing the bleach