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    Customer Reviews

    Based on 350 reviews
    75%
    (262)
    10%
    (34)
    5%
    (19)
    6%
    (20)
    4%
    (15)
    S
    Samantha
    Love!

    Ritual is such a great color for fall. I used it over faded purple rain and was able to achieve the perfect deep berry color. It is one of my favorite shades!

    D
    Diana R.
    Blended perfectly into unbleached hair

    When I learned that the dye could be used on unbleached hair I decided to try it, hoping not to radically change my hair colour but to complement my natural colour, which is something between auburn and chestnut.

    Did it deliver!... The colour blended into my hair, bringing out the red and giving it a purplish undertone - it was exactly what I wanted.

    The application is easy, the smell is fantastic, I add a bit of it to my conditioner whenever I wash my hair, so maintenance is a breeze as well.

    All in all this is a joy tu use and I definitely recommend it!

    N
    Nichole Chastain

    Love them mixed to my perfect color

    S
    Selina Mcquillan
    Probably user error

    The color is pretty but not the color of the bottle. My hair was half black half faded red. So ritual just made the red a deeper red.

    J
    Jenny Watts
    Go Queensland

    Here in Queensland Australia, we have rugby league. Every year the Queensland team play the New South Wales team in a 3 game series called State of Origin. Qld is maroon and NSW is blue. So the Ritual hair dye is absolutely perfect for this time of the year and arrived in time. Happy 😃 Go Queensland 🏉🏉🏉

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