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    Customer Reviews

    Based on 368 reviews
    74%
    (274)
    10%
    (35)
    5%
    (20)
    6%
    (23)
    4%
    (16)
    N
    Nicola Clark
    I love this color. My new fave shade

    First time using this colour and I love it. I mixed it with purple af and the result is amazing I love it so much.

    GORGEOUS!!

    M
    Michelle Colomb
    Ritual is my new ritual!

    Love love love this color! Looks good up or down!

    A
    Angie Nelson
    Ritual

    I absolutely love this shade. It's a gorgeous burgundy shade that fades into beautiful purple, pink, and blue.

    J
    J.F.
    Love it! Mixed with Purple AF

    Love this color! I have natural dark brown hair and this adds a nice hint of reddish hue! I usually just apply Ritual, but felt like doing something different and added a little Purple AF (maybe 70/30) and woah! I love it! it’s a beautiful wine color. Will be mixing these two again! Love the amount of color my dark brown hair is getting!

    S
    Sarah P
    Awesome!

    I love the color and it is lasting well. It also smells so nice when you're applying it, not like the other chemical smelling dyes!

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