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    Customer Reviews

    Based on 494 reviews
    50%
    (245)
    15%
    (73)
    11%
    (54)
    8%
    (41)
    16%
    (81)
    C
    Connie
    Love Artic Fox!

    I have mostly white/grey hair and i put some of the dye in with my conditioner and i get a lovely light shade of silver purple. So easy and looks sooo good!!

    M
    Morgana
    Blah

    I ordered 3 colors, this one was terrible, it didn't really soak into the hair like the other two dyes did. The other two were great and vibrant, the hair was bleached very light a few days before. Disappointed with this one but def loved the other two!

    L
    Lauren Welborn
    Great product

    Love the color and smell! I have hair down to my collar bone and one bottle was plenty for coverage. It toned my dark roots as well which I was very happy about. I would buy again.

    A
    Amity K.
    Dreamy

    LOVE this color. My hair was plenty lightened for this lovely color but it didn’t stick very well in certain spots (most likely a fault of my own lack of hair care). I went back over for another layer this time with a hint of Blue Jean Baby and a dash of Purple Rain for a stronger vibrancy and a darker fall color.

    Gorgeous color on you!!

    E
    Erika Eveleth
    Such a gorgeous color!

    Can’t get enough of this color on me. I love it so much!

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