I’ve always trusted this beautiful brand for the amazing color and it lasts so long in my hair

Love this brand in general! I’ve pre lightened my hair and done it with poison twice now! I’ve also done aquamarine and sunset orange. Best brand I’ve tried, my hair feels great after and it smells good too!! I also use it to do my daughters tips. The color sticks amazingly!

such an amazing bright red and really makes the hair shine👍🏼

Absolutely love it! Hair came out beautifully and looks great in my curls!

Love this dye, smells great