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    Customer Reviews

    Based on 302 reviews
    74%
    (222)
    10%
    (30)
    6%
    (17)
    6%
    (18)
    5%
    (15)
    S
    S.C.
    Love this Color

    This dye smells and performs great. i started with med/dark brown hair with golden blonde balyage and it is dimensional and amazing. Unless your hair is super dark this color will turn out great but it will not stay super dark it fades to a fuchsia color. i personally love it still. It looks different depending on the lighting you are in. Inside it is dark purple. In sunlight it is very bright fuchsia. Beware though that this is a semi perm color so it does fade fast. I personally mix in color with conditioner 1:2 and use that once a week to boost color

    B
    B.W.

    Great product . Okay ding this color was first time . It’s a dark burgundy . So if looking for a dark red this isn’t what you would buy
    If you want a dark burgundy this is great

    D
    D.S.
    Amazing

    Love it!

    J
    J.P.
    As always, I'm satisfied with

    As always, I'm satisfied with the result. It's the fifth color I'm testing and the quality is amazing, even with a difficult color as blue underneath! I takes even on bleached hair and comes out as a rich and deep color, like a warm burgundy. Smells amazing and makes your hair smooth and healthy.
    I highly recommend!

    S
    S.L.
    Amazing!

    I absolutely love this color! The color is dark and vibrant at the same time. Highly recommend

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