I’ll admit this color was a smidge darker Thani expected, but it’s a wonderfully vibrant pink! I use it over hair lifted to about an 8 and previously dyed pink so it had an easy base to go over. Very impressed with this formula! Even more surprising was the initial rinse out - usually I have to rinse and rinse forever for the water to run anywhere close to clean - not with this color, water ran clean after a couple minutes and color was impeccable. Highly recommend!