Had salon dyed pink hair that didn't even last a month. When that colour turned to blonde I started Artic Fox with a very diluted test and had rose-gold hair for a fortnight. Then did a full head, maybe 2/3 diluted and it is the brightest colour! And it didn't budge! I've washed my hair 4-5 times since and it is only now starting to lighten. The colour makes me so happy and the smell is divine!

The color is vibrant, easy to apply and it lasts for a long time!
The best thing about this is you get a new shade with every shower. Absolutely love it.

This color is gorgeous! It looks more on the red side, but still really close to magenta. I started off with naturally black hair which I bleached with Bleach Please! Can’t wait to keep using AF products. Loved the smell of the dye also!

I've used this color a few times over the years. I've tried it at full strength, diluted, and mixed with other colors and it has never disappointed me! I especially love it mixed with periwinkle for a gorgeous purple shade.

I absolutely love this hair colour and I love how it fades! I diluted it with conditioner. It lasts quite a while and fades to a nice pastel, highly recommend!