This was disappointing. I’ve had such a good experience with the bleach from this company, which I used prior to applying the color. Even though I left the color in my hair for 40 minutes it just did not take in most areas. I redid it again the next day because I had enough left over, my hair is short and shaved on two sides so I don’t have much hair to begin with. Even after reapplying and keeping it in for another 40 minutes it still looks really patchy, inconsistent and not at all like the image suggests.