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    Customer Reviews

    Based on 1086 reviews
    85%
    (924)
    10%
    (108)
    2%
    (23)
    1%
    (16)
    1%
    (15)
    A
    Anonymous
    6x cheaper than a salon with 10x vibrance and longivity

    Had salon dyed pink hair that didn't even last a month. When that colour turned to blonde I started Artic Fox with a very diluted test and had rose-gold hair for a fortnight. Then did a full head, maybe 2/3 diluted and it is the brightest colour! And it didn't budge! I've washed my hair 4-5 times since and it is only now starting to lighten. The colour makes me so happy and the smell is divine!

    Y
    Yasmine
    Where has this been all my life!

    The color is vibrant, easy to apply and it lasts for a long time!
    The best thing about this is you get a new shade with every shower. Absolutely love it.

    S
    Shani
    Think pink!

    This color is gorgeous! It looks more on the red side, but still really close to magenta. I started off with naturally black hair which I bleached with Bleach Please! Can’t wait to keep using AF products. Loved the smell of the dye also!

    S
    Samantha
    Hot pink

    I've used this color a few times over the years. I've tried it at full strength, diluted, and mixed with other colors and it has never disappointed me! I especially love it mixed with periwinkle for a gorgeous purple shade.

    I
    Izzy
    The prettiest long lasting pink

    I absolutely love this hair colour and I love how it fades! I diluted it with conditioner. It lasts quite a while and fades to a nice pastel, highly recommend!

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