Hey, Fox Fam! Have you had a chance to check out Ritual, the newest addition to the Arctic Fox Hair Color lineup? Today, I’m here to dish all the details about this brand new color, so you can incorporate it into your own self-care ritual like a pro! What’s your Ritual?
Who Is She?
Ritual is a gorgeous, dark burgundy. Our awesome supporters (you!) have been asking for a burgundy color for SO long, and we wanted to make sure we formulated the perfect burgundy for you. One of our darkest shades yet, Ritual is rivaled only by Transylvania as far as pigmentation and coverage, although Purple Rain is a close second! It leans more on the red side, so it will fade in a beautiful dusty rose range. Ritual works perfectly if you’re aiming for a dark red wine shade with a 90’s vibe - and, it’s one of our most work-safe colors if you’re dealing with restrictive dress codes! Whether you’re wanting a look that’s refined and elegant, or dark and mysterious, this versatile tone is sure to match your mood!
So how light does your hair need to be to get this lustrous shade? The good news is that since Ritual is super highly pigmented, its made to be used on a wide variety of base hair colors! While processed hair will always grab pigment more easily compared to unbleached hair due to the way bleaching changes the structure of your hair, the high amount of pigment in Ritual means that even unbleached hair in a light brown range will see a beautiful dark jewel tint. The darker the hair, the darker and more subtle of a burgundy tint you’ll see, but the color will always show more visibly in the sunlight or bright indoor lighting! Ritual will work very well to give a deep berry tint to dark unbleached hair, to cover up another warm color effectively if you’re trying to color-correct, or to give you a dark, dimensional burgundy to lightened hair. Since it is so pigmented, you’ll need to make sure to rinse it well in cold water to prevent excessive bleeding.
The best way to make a semi-permanent color even more versatile is to mix it up! The possibilities are endless when you mix and match colors in the Arctic Fox lineup. Add some Ritual to Transylvania to give you a more warm-toned black that will fade in a more violet range while staying dark and true to color. You can make a deep crimson or blood red by adding a bit of Ritual to Poison or Wrath. For a more purple-based burgundy, try mixing equal amounts of Purple AF and Ritual! For lighter colors, add a few drops of Ritual to Sterling for a smoky mauve or to Arctic Mist diluter for a dusty rose. And if you come up with any awesome original mixes, feel free to drop your recipe in the comments for the rest of the Fox Fam! Please feel free to reach out to us through email or live chat if you’re unsure what to mix to get your dream shade, too - we’re always happy to help!
Are you ready to give this dark, sultry color a try? You can order it online directly from us, or call to see if it’s in stock at your local Sally Beauty or Hot Topic! Find your store here! Not all stores have Ritual on the shelves yet so make sure to call them to ask ahead of time! Don't forget to tag your photos @arcticfoxhaircolor and use #afritual to show off your new color, we’d love to see you rock it! And as always, stay colorful!
Go to Ritual Page
Coley Baker is AF’s customer support guy, volunteer color tester, and resident Dungeon Master. His hair has been just about every Arctic Fox shade, so firsthand color knowledge is his specialty! He currently resides in north San Diego with his partner and dog, where they can usually be found being beach bums or rolling up new Dungeons and Dragons characters.