Introducing Naturals AF by Arctic Fox Hair Color
Neutral hair colors are having a serious moment right now, and honestly? We're here for it. Whether it's rich brunettes, warm golden blondes, or that perfect sun-kissed strawberry hue taking over your feed, elevated naturals are dominating the trend cycle in the best way possible. And Arctic Fox Hair Color just dropped something that's about to make your hair dreams way more achievable. Say hello to the Naturals AF collection, your new go-to for gorgeous, natural-looking shades without a single salon appointment or harsh chemical in sight. Same Arctic Fox energy you already love, now in the shades you've been asking for. Let's get into it.
Meet The Shades
The Naturals AF lineup is all about giving you that effortlessly beautiful, dimensional color that looks like you were just born with incredible hair. Each shade is semi-permanent, deeply conditioning, and formulated to work with your hair instead of against it. Whether you're refreshing your current color, experimenting with something new, or just want a low-commitment glow-up, these shades have you covered. And because Arctic Fox never cuts corners, every single shade in the collection comes with the good stuff built in: a DIY-friendly formula, long-lasting semi-permanent color, zero harsh chemicals, hydrating and deep conditioning ingredients, a formula designed to bleed and stain less, and fully recyclable packaging. Now let's talk shades.
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Apricot Anarchy
Turn up the flavor with Apricot Anarchy, a juicy apricot brown that's bursting with color and dimension. Think sun-ripened peaches, golden afternoons, and hair that somehow looks naturally this good. Naturally vibrant and low-key iconic, this shade brings that fresh, effortless warmth that works so well for adding a vibrant boost to lighter hair or giving strawberry blonde a little extra life.
Best for: Medium and light blonde basesÂ
Undertones: Warm pastel peach
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Diet Cola
Pop open a fresh twist on classic brown with Diet Cola, a smooth, medium brown shade that's effortlessly cool and refreshingly bold. It's the kind of color that just works on everyone, the perfect go-to when you want something polished and put-together without trying too hard. Sip on this shade for hair that's full of flavor without any of the fuss.
Best for: Any baseÂ
Undertones: Warm mid-tone brown
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Ruby Red
Own your glow with Ruby Red, a rich, warm red that is simply unforgettable. This one is for the girls who want to stand out while still keeping things feeling natural and wearable. It's striking without being overwhelming, bold without being loud. If you've been thinking about going red, this is your sign.
Best for: Any baseÂ
Undertones: Warm, rich red
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Golden Hour
Shine bright with Golden Hour, a luminous golden blonde that glows like the sky right before sunset. Soft, radiant, and effortlessly dreamy, this shade wraps your hair in the kind of warmth and light that looks almost too good to be real. It's giving late summer evenings, good vibes, and hair that genuinely shimmers in the sun.
Best for: Medium and light blonde basesÂ
Undertones: Warm soft gold
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Enchanted Espresso
Brew up something bold with Enchanted Espresso, a deep brown that's rich, cozy, and anything but basic. This shade is for when you want serious depth and dimension that still looks natural and polished. It's grounded, effortlessly chic, and the kind of brown that makes people ask what salon you go to. Spoiler: it was your bathroom.
Best for: Any baseÂ
Undertones: Cool dark brown
FAQ
What are the undertones of the Naturals AF hair colors?
Each shade in the collection has been carefully crafted with warm undertones to give you that rich, dimensional finish. Here's a quick breakdown:
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Golden Hour — warm soft gold
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Apricot Anarchy — warm pastel peach
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Ruby Red — warm, rich red
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Diet Cola — warm mid-tone brown
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Enchanted Espresso — cool dark brown
Do I need to bleach my hair first?
It depends on the shade you're going for! The darker shades like Diet Cola, Ruby Red, and Enchanted Espresso can work beautifully on unbleached hair. As long as your hair is lighter than the shade you're applying, the color should deposit correctly. However, if your hair is darker than the shade you want (for example, medium brown hair going for Golden Hour), you'll want to lighten it first to get the best results.
Does the Naturals AF collection work on gray hair?
Semi-permanent color can work on gray hair, but since results can vary, we always recommend doing a strand test first to see how your hair takes the color before committing to a full application.
What will the Naturals AF shades fade to?
Just like our vivid colors, the Naturals AF shades fade within their own color spectrum. So instead of fading to something unexpected, you'll just see a softer, lighter version of your shade over time. Pretty seamless.
Act Natural
The Naturals AF collection is officially your new hair bestie, and it's ready when you are. Shop the full collection now at arcticfoxhaircolor.com and follow us at @arcticfoxhaircolor to stay in the loop on new drops, shade inspiration, and everything in between. Your natural hair era starts now.
