Your new favorite denim. Blue Jean Baby is the perfect deep navy blue—just like your favorite pair of jeans!

Why You’ll Love It:
• DIY Formula – Stylish color made simple
• Hydrating & Deep Conditioning – Keeps hair smooth and moisturized
• Best Results With Pre-Lightened Hair – Works best on level 7+ for rich color
• No Harsh Chemicals – Free from peroxide, ammonia, and PPD

Best Results:
Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair.
For the richest midnight blue, apply Blue Jean Baby on pre-lightened hair. 

100% Vegan & Cruelty-Free – Bold color, zero compromises!