Because everyone’s hair is different, do the Strand Test and see the result of the color before full application.  
Step 1: Shampoo and dry hair thoroughly.  Do NOT use conditioner.

Step 2: Use coconut oil (or protective cream) around hairline and on ears to prevent staining of the skin (optional).

Step 3: Remove bottle cap and inner seal.

Step 4: Wear protective gloves for application, and pour desired amount into bowl.

Step 5: Apply color evenly with color brush.  Begin at the root of the hair and work it evenly through to the ends. Start nape of the neck and work upwards through the head and be sure to completely saturate the hair shaft.

Step 6: Place a plastic cap over the hair and leave color on for at least 1/2 hour or more.  Arctic Fox hair color will NOT damage your hair and has added conditioner, so leaving it on for longer will not hurt a thing.  

Step 7: Rinse hair in tepid H2O thoroughly, until the water runs clear.  For the first rinse, do not rinse hair while showering!  Best bet is to rinse in the Kitchen sink with cold water. :)

*To prevent color bleeding make sure hair is completely dry before sleeping.

In any case if you have stained your skin, remove the stain using the Salon Professional Color Remover or a little rubbing alcohol.