so i have very dye resistant hair. all the drugstore brands just do not work, despite the fact that my hair is light-medium blonde. i bought from a arctic fox on a whim, and i could not be happier. the color is so vibrant! i’ve used the virgin pink twice (one 4oz bottle goes a long way if you’re doing streaks or tips), and i am so excited to try different colors next. i have AF brand loyalty now.