New favorite. Many complements on the color and like all your products smells fantastic

My boyfriend had virgin light brown hair prior to using the dye, and it turned out a really natural looking dark brown color. I used some on my own hair which was bleached super light and dyed pink, and it came out a really intense black and has begun to show more blue as it fades. Different results, but we both got exactly what we wanted!

I liked this black. It hasn't lasted as long as my other colours but as its fading out my hair is going a fantastic deep purple. Im loving it as the black fades.

Worked great

I LOVE this black. I’ve always been skeptical about dying my hair black as I’m a natural blonde, and some reviews say this washes out immediately. But I decided to do arctic fox because I love the brand. I’ve washed this about 5 times since I dyed it and it’s still black. Will definitely buy again!