I’ve been using purple rain for a few years now. After trying pretty much every available brand in the UK, I eventually came across Arctic Fox and would never use anything else now. Looks amazing, smells amazing, my only criticism is that I wish it was more readily available in the UK
I'm 89 yrs. old and have been using Purple Rain for about 10 years--ever since I "discovered" it. Very easy to apply and the color holds. My original salesperson suggested I shampoo it in every time I really shampoo my hair. Then rinse. This has worked will for me.
Love this color! It's long lasting and really beautiful. And it's vegan. My favorite color and the best brand!
I love the color so many compliments love it !