Based on 1211 reviews
I love the colour, it’s so bright and just pink and it smells good aswell, it was very worth it! :D
I have naturally dark brown hair (probably level 4 or 5 depending on time of year). I lightened it up just a bit to about a (coppery) level 6 or 7, mixed about 1:1 virgin pink and purple AF (with just a tiny dollop of wrath for fun) and ended up with the most perfect violet red color! In some light it reads more purple, in sunlight it leans red but I'm really loving how vibrant it is.
After a disappointing experience with another color by Arctic Fox, I was skeptical to try this. But wow, am I impressed! It came out so vibrant and weeks later still has life left in it. Will definitely use this color again!