Used this on my daughters natural blonde hair (dark blonde to lighter natural highlights). Came out a beautiful vivid magenta and has been lasting and fading beautifully.

I've used this color twice now, once for the initial dye and a second touch-up after the roots started to show again. It's super easy to use, and the color is vibrantly pink.

I didn't have high expectations for it to do anything with my roots, as my hair is incredibly difficult to color without bleach, but somehow it still managed to add a nice deeper undertone. I'm thoroughly impressed!

This color is so vibrant! I love it 💗

This is by far the best pink dye, colour lasts for a long time and just gets even cuter as it fades, love using these colours because they’re so easy and vibrant

I have naturally auburn (red) hair that's starting to go grey (white) in places. Arctic Fox in general has been pretty great for dying it when I want to. I thought I'd try a fun pink for springtime, and I like it. It's more of a magenta on me, and looks best in sunlight. Arctic Fox colors also have decent staying power, as long as you don't shampoo your hair too aggressively.

Pictures shown are indoors and in sunlight on the same day, one day after dying.