I absolutely love this brand of dyes

My coworker talked me into dying all my hair this color and on blonde hair it faded to a pinkish color. Second round with mixed in the blank to make a “black cherry” look at I am in love! Will definitely keep using it in the future! And the smell is amazing!!

It’s probably one of my favorite reds - I’m on week 4 and there’s still such a pretty color in my hair. The fade out is just as pretty.

MY Fav! The smell, the application and vibrant colours! Long time lover ❤️ Perfect for my long dreads
Wrath & Poison mixed

Best hair color I’ve ever used!
It’s beautiful, rich, shiny, hydrating, free of harsh chemicals, made in the USA, long lasting and even as it washes out, the color that remains is still so pretty not at all flat or dull. I love that it’s cruelty free vegan and that Arctic Fox donates15% of their profits to prevent animal cruelty and promote animal welfare. Will continue to buy from them!! ☺️❤️‍🔥