Even with almost platinum blonde hair and following the directions closely, it did. It color my hair. It was a waste of time and money and I do NOT recommend

I really love this pastel pink color, the only problem for me is it doesn’t seem to stay in as long as other colors I’ve used from arctic fox.

I really liked this pastel pink. I mixed a tiny bit of virgin pink with this and it brightened up the color a bit. My hair is lightened to a level 9/10 from a partial foil so I only used about 1/3 of a large bottle on my hair, which is growing out from a Bob and not quite to my shoulders.
I have a job where I’m not super sure if the new corporation that bought us out is ok with these colors so I went with something light. It washed out in about 3 washes. This color faded faster than the rose gold conditioner from another company that I used previously.
But I loved the color. This is my go-to brand for my daughter and myself.

Love this color. Artic fox is the best!

I love to put it together with girls night and periwinkle in very light shade. I apply them as pastels so they don't last long which can be a bit exausting, but it also means I can change my hair and the way I do them often :)